Traffic

Preamble

One of the most common questions Artist have is how to get more visitors to their Artist website. More visitors means more attention feedback sales subscribers and opportunities from galleries to show your work.

Many artists do not know how it is possible to increase their website visitor numbers, and give up thinking it is only possible with an existing large network. This is a pity as there are many simple steps orders can take that you can have a dramatic impact on themThe number of visitors that come to their site.

In this module we will look at some of the ways successful artist get visitors to their website. Will also help you to analyse what type of traffic its most useful for your career goals, and how to track your progress.

Type of Traffic

working with artists we are often employed to increase and artists visitor count. However this is not the best approach to begin. After all it is very easy to get poor quality traffic and much more involved to get the right type of traffic for that unique art.

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For instance For instance what are your most important priorities? Is it selling the maximum amount of art to a broad section of the public? Or is it more important to you to gain in the attention and eventual Lee work with high and curators, galleries and museums? The two aims may may be contradictory. Perhaps you wish to

Instagram

Instagram has become the social media platform of choice for artists, so much so that our previous section on Facebook pages for artist has become almost obsolete. Instagram is a visual medium, and in many ways operates as a fast business card in the art world. People Can quickly see a curated selection of your work as well as follow you to be kept up to date with your progress

Can quickly see a curated selection of your work as well as follow you to be kept up to date with your progress

Instagram is also a great way to stay up to date with galleries, residency programs and other professionals in your field.

If you do not have a Instagram accountI suggest you open one-simply go to instagram.com and sign up with an email address or Facebook account.

I suggest you open one-simply go to instagram.com and sign up with an email address or Facebook account.

Instagram  has some limitations for professional artists. Firstly, your work or not easily feature in Google image search results in brackets (we will discuss this further) and it is not ideal for organising work or presenting Material like texts artist statements or, as yet, selling your artwork.

Material like texts artist statements or, as yet, selling your artwork.

This is why the combination of-Instagram plus an artist Website is such a powerful combination. You can use Instagram as a fast way to grab people’s attention, and then send them to your own artwork for sales or more in depth insights into your work

Instagram plus an artist website is such a powerful combination. You can use Instagram as a fast way to grab people‘s attention, and then send them to your own artwork for sales or more in depth insights into your work

The simplest way to connect your website to your Instagram account is in your profile, where you are asked to enter your URL. However there are some clever tricks some artists have used to convert their Instagram account into the main sales source for their art practice . I will go into some of these tricks in the module online sales.

. I will go into some of these tricks in the module online sales.

For now we will focus on The ways to increase your Instagram following, and how to convert these into views on your website.

 

Newsletters

Press

Business cards and networking

Search engine optimisation

Google image search

In this era of social media one of the simplest ways professionals will look for your work is to type your name into google and look at the image results. Google images is. Google images  Google images presents photographs according to an algorithm that you as a website owner can influence greatly, meaning the images and number of results that appear for searches in your name is to a large part under Your control

Your control

We do this professionally For artists, and if you want to do this properly, by all means get in contact. However we will cover some of the basics here for artists who wish to do this type of work for themselves.

For artists, and if you want to do this properly, by all means get in contact. However we will cover some of the basics here for artists who wish to do this type of work for themselves.

The most important part of appearing  in google images of course is having a lot of images on your website. This may sound obvious, but many artists have images uploaded to their website, but hidden from view, unpublished, or hidden within slide shows that Cannot be seen by Google. If you choose to use a slideshow, make sure it is one that is readable to Google.

Cannot be seen by Google. If you choose to use a slideshow, make sure it is one that is readable to Google. Site maps and a simple page structure are other ways to help Google find your images.

The second most important  Way you can influence Google image results is through how you name and present your image files. Keep in mind the types of searches you would like to appear form, and label your image files with these terms. Four example, if your name is Anna Smith and you want To appear for a search for Anna Smith Artist, you may wish to label your image file Anna-smith-Artist.JPEG.

To appear for a search for Anna Smith Artist, you may wish to label your image file Anna-smith-Artist.JPEG.

Other common search terms Artist wish to appear under include artist name city, artist name country, artist name painted, or artist name exhibition.

Artist wish to appear under include Artist name city, artist name country, artist name painted, or artist name exhibition.

We often use are very oceans on all of these when working for Artists.

Image captions and alternate image text, tags, are other ways to help Google attach your name to your images.

 

Statistics

It is pointless to do any of this type of work without a way to check if what you are doing is achieving the results you need. There are a number of ways you can track your progress. If you are trying to increase your newsletter list of course that is a simple way to see what is working services like mail chimp will tell you not only how many subscribers do you have that also how many people are Opening and reading your emails.

Opening and reading your emails.

The most important metric to pay attention today Two is the number of visitors to your site as Wellers who these visitors are, and what pages and images they are looking at. Fortunately there is a wide range of services that can help you with this type of information.