Sales

If you would if you would like to sell your work on your website without a store visible to regular visitors, one smart way to achieve this is through something called a landing page

If you would if you would like to sell your work on your website without a store visible to regular visitors, one smart way to achieve this is through something called a landing page

A landing pageIs space is a page which is invisible to regular visitors, doesn’t appear in your menu, and may even be invisible to Google. However, by using social media or your own newsletter you can send visitors of your choice to this page, where they can see your store or featured artworks that are for sale.

However, by using social media or your own newsletter you can send visitors of your choice to this page, where they can see your store or featured artworks that are for sale.

This technique  can be extremely successful. Artists we have worked with who are particularly good at growing a large Instagram following for newsletter list can quickly sell out a series of works when they feature their landing page to their audiences.

Using the privacy controls of Facebook, or selecting close friends in Instagram, or tagging newsletter subscribers using a email program can help you to sell to your collectors and followers, whilst hiding this page from galleries or curated You would rather not know about this side of your practice.

You would rather not know about this side of your practice.

One thing to keep in mind  is your pricing when you are selling your own work. On the one hand your amount received will not be reduced by Gallery fees, meaning your income will be larger or you can afford to offer a discounted rate. On the other hand it is important to maintain A constant pricing structure to ensure you are a good investment for your collectors. How are you wish to balance these two is up to you.

A constant pricing structure to ensure you are a good investment for your collectors. How are you wish to balance these two is up to you.

While every artist will be unique  I often suggest that artists follow the same model as galleries. Galleries always either hide their prices, or keep prices at a consistent and slowly rising rate (10% per year increase may be normal ).

).

However This does not rule out discounts when it suits the artist or the gallery. For important museums collections and valued clients of the gallery a 20% discount may be not only normal but expected. In our opinion, providing a similar Discount for fellow artists or an artist own special list or on special occasions such as end of year or studio sales is in Tiley appropriate.

Prints

Prince

Prince are a great way  for artists to sell online. For starters they are light, rollable, I’m not on stretches, and can be sold in great numbers that for lower prices, which suits artists with large follow accounts. Prince may even increase demand for the original art work, if one Exists.

Exists.

One great way to bring the price down Space is to work with other artists on the bulk deals. This helps not only paper prices, printing but also postage itself. Three or four artists going in together for a series of prints can you bring the price down from X2X per unit, representing a much larger profit per Print

Print

Pricing prints

The simple rule of thumb is that the price of an addition should represent the price that are unique version would sell for, divided by the number of additions.

For example if a painting were to sell for $10,000, but it was offered in a series of prints limited to 100, then the price per print would be around $100 brackets (100 times $100 equals $10,000).

Of course  this does not take into consideration the